The Power of Billboard Design and Marketing

Billboards are large outdoor printed or electronic advertising mediums. They are however very expensive to produce as the cost of erecting a billboard involves not only the designing and manufacturing cost but are also determined by the amount of traffic (prospective clients) that will pass it’s location. Because of the expensive nature of this specific advertising medium, companies will often go into an advertising partnership with their corporate partners where each company includes their logos on the billboard design.

Billboard design is widely affected by the environment where the billboard would be erected and whether the billboard should be clearly visible at all times of the day in all types of weather. Environmental influences have lead to companies designing billboards that is easy to read from a distance in light reflecting colors. The information commonly displayed on billboards is brief announcements along with a visual affect such as a photo or company logo to draw the reader’s attention. The marketing strategy around billboard advertising is most commonly about repeated visual indoctrination of a company logo and or product. The golden rule here is: “When they know about you they will use you”

As mentioned previously billboards can either be printed or electronic advertisements. Electronic billboard design have widely grown in popularity in the overseas market where large buildings have dedicated large surface areas of their buildings for electronic billboard advertisements. Japan , China and New York are well known areas that largely make use of electronic billboards although the tendency is slowly stretching across the globe.