Taking notes is something that is entrenched in our skillset from a young age. As we get older, we appreciate the value of writing things down more and more.

It is no accident that conference venues and training providers often supply branded writing pads to attendees. Many hospitality establishments like hotels and guest houses do the same. They know that guests are likely to want to write things down –and often take the branded writing pad with them when they leave.

Having your brand on a writing pad that a prospect or client is likely to see and use many times over is an excellent way to promote brand awareness.